Our Brand
Guyana's Everyday App.
Ride. Eat. Shop. Send.
Everything you need, all in one place.
ZIP.GY brings everyday services together in one simple platform — from getting a ride and ordering food to shopping for groceries and sending a package.
Built in Guyana. Built for everyday life.
PRIMARY BRAND LINE
Guyana's Everyday App.
SERVICE LINE
Ride. Eat. Shop. Send.
SUPPORTING LINE
Everything you need, all in one place.
CAMPAIGN TAGLINE
Go anywhere. Get anything.
Our Logo
One Logo. Use It Consistently.
Four approved versions. Pick the one that stays readable on your background — never redraw the mark.
PRIMARY LOGO
Black wordmark with ZIP green. Use this everywhere unless the background makes it unreadable. SVG for any size, 3000px PNG for print.
WHITE LOGO
The real white artwork, for dark and ZIP green backgrounds. 1200px PNG on transparency.
ONE-COLOUR LOGO
For single-ink printing — stamps, faxes, one-colour signage. Take the vector and print it in one ink.
APP ICON
Apps, social avatars and very small placements. 512×512 PNG.
Logo Rules
Give It Room
Keep clear space on all sides equal to the height of the “Z”. Nothing enters that space — no text, no border, no other logo.
Please Don't
Our Colors
Recognizably ZIP.GY.
These are the live values used by the app itself — not approximations. Tap any swatch to copy its HEX.
Ride · Eat · Shop · Send
Four Services. One Brand.
These are service identifiers. ZIP GREEN remains the master brand colour — the four colours only say which service you are looking at, so a yellow ZIP.GY card always means Ride.
RIDE
Book a taxi
EAT
Order food
SHOP
Get groceries
SEND
Packages & deliveries
Keep It Simple
Ride. Eat. Shop. Send.
These are the official service names. Descriptions can change — the four master categories don't. Don't switch the main label between Taxi / Ride, Food / Restaurant, Grocery / Shop or Courier / Pickup.
RIDE
Ride
Book a taxi
EAT
Eat
Order food
SHOP
Shop
Get groceries
SEND
Send
Packages & deliveries
Typography
Clear. Bold. Easy to Read.
One type family. Four roles. You don't need four fonts.
HEADLINE
Guyana's Everyday App.
Heading font — Bold (700)
SUBHEAD
Ride. Eat. Shop. Send.
Heading font — SemiBold (600)
BODY
Everything you need, all in one place.
Body font — Regular (400) · 16px / 1.5
BUTTON
Heading font — SemiBold (600)
Our Message
Say Less. Say It Clearly.
Approved language, ready to use. Anyone making a ZIP.GY ad copies from this list instead of writing a new version of the same sentence.
Our Voice
Simple. Direct. Guyanese.
Simple
Easy for anyone to understand.
Direct
Get to the point quickly.
Helpful
Tell customers what they can do.
Local
Built for how people actually live in Guyana.
Don't say
Utilize our comprehensive multi-service transportation and delivery ecosystem.
Say
Ride. Eat. Shop. Send.
Don't say
Utilize our real-time geolocation technology.
Say
Track it live.
Photography
Show Everyday Guyana.
ZIP.GY should visually look like Guyana — not a generic American tech startup. These are the nine shots the brand needs. No stock library has them; they have to be taken here.
Real Guyanese customers
Ordinary people on their own street, not models.
ZIP.GY drivers
At the wheel or at a door, mid-job, in daylight.
Local restaurants
The real counter, the real cook, the real plate.
Grocery stores
Shelves and market stalls as they actually look.
Food deliveries
The handover at the gate — bag, hands, smile.
Guyana streets
Recognisable Georgetown corners and trenches.
Families
Everyday errands together, not posed portraits.
Airport pickups
Arrivals at CJIA with luggage in the car.
Packages being delivered
A parcel passing from rider to receiver.
Do
Authentic · Bright · Local · Human · Everyday
Avoid
Generic stock photos · Fake luxury imagery · Obviously foreign locations · Overly staged corporate photography
Iconography
Simple at a Glance.
One icon style across the whole product: clean outline icons, consistent weight, no emojis, no 3D, no illustrations.
Brand Applications
ZIP.GY Everywhere.
How the brand should look outside the app. One mark, generous margin, one line of approved text.
Ride. Eat. Shop. Send.
Driver Door Magnet
Driver Hat
Driver Shirt
Go anywhere. Get anything.
Delivery Bag
Order on ZIP.GY
Merchant Window Sticker
Guyana's Everyday App.
Promotional Flag
Guyana's Everyday App.
Billboard
Everything you need, all in one place.
Flyer
Ride. Eat. Shop. Send.
Social Media
Print Assets
Give Printers the Rules.
Send the vector logo and these layout rules. Don't try to supply every possible dimension — a good printer adapts correctly from the rules.
Flyer
8.5 × 11 in
Mark top, one headline, one call to action, phone number at the base.
Driver Magnet
12 × 16 in
Mark centred, readable from 20 ft, no small print.
Promotional Flag
Tall portrait
Mark high on the flag — the lower third folds and disappears in wind.
Merchant Sticker
4 × 4 in
White or ZIP green ground only, so it reads on glass.
Business Card
3.5 × 2 in
Mark front, contact details back, clear space respected on both.
Billboard
Any
Vector mark, six words maximum, ZIP green or black ground.
Print Materials
Ready-to-print business cards, flyers & posters. Use your browser's Print function (Ctrl+P / Cmd+P) or take a screenshot to save as image.
Standard 3.5" × 2" business card size. Print front & back on thick cardstock.
Front
Back
QR Codes
Print-ready QR codes for flyers, posters and signage. Print at least 1 inch (2.5cm) square and keep the white border around the code so phones lock on from arm's length.
Flyer Panel — Logo + QR
Complete drop-in panel: logo, headline, QR and support line. Scalable SVG — drop it straight into a flyer or print it as-is.
Get the App
Best choice for a flyer — lands on the install walkthrough so they add ZIP.GY to their phone.
Main Website
Opens the ZIP.GY home page — book a taxi, order food, groceries or send a package.
Official ZIP.GY Information
Use These Exactly.
Download Center
Everything ZIP.GY. In One Place.
Grab what you need. If a printer or agency asks how ZIP.GY should look, send them this page.
ZIP.GY Logo Pack
Every format · PNG + SVG
ZIP.GY App Icon
PNG · 512×512
Individual files
The supplied ZIP.GY master files. These are the only approved logo files — do not recreate the mark.
Digital Assets
Ready to Share.
The safe layout for each placement: mark top-left or centred, one approved line, ZIP green ground.
Ride. Eat. Shop. Send.
Guyana's Everyday App.
Go anywhere. Get anything.
Everything you need, all in one place.
Order on ZIP.GY